Esports Fashion – Brand Analysis

Streetwear and esports have become two things colliding together. Esports brands have become more aware that the same target market that follows them, are at least are cognitive of the streetwear market. Other brands haven't managed to

Why I Became a Fan of a Losing Team

They say that becoming a fan of a team that wins, and then moving on once they start losing means you’re a fair weather fan, but what happens when you become a fan of a team that’s already losing? How about a team that sits one spot